{"id":21407,"date":"2023-07-11T10:27:08","date_gmt":"2023-07-11T03:27:08","guid":{"rendered":"https:\/\/sockmakers.com\/?page_id=21407"},"modified":"2026-06-12T11:02:33","modified_gmt":"2026-06-12T11:02:33","slug":"about","status":"publish","type":"page","link":"https:\/\/sockmakers.com\/?page_id=21407","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"21407\" class=\"elementor elementor-21407\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d228778 e-flex e-con-boxed e-con e-parent\" data-id=\"d228778\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7656523 elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"7656523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About <\/br>\nSock Makers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52c8f34 e-flex e-con-boxed e-con e-parent\" data-id=\"52c8f34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df5f4b elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"8df5f4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">40 Years of Excellence in New Zealand's Textile Industry\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2d742 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"cc2d742\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Sock Makers Ltd is a family operated business run from a factory, situated in Auckland and is proud of its 40 years in textile manufacturer in New Zealand. The Sowndra have been involved with textiles for 20 years and Sock Makers Ltd was now undertaken by Sowndra and it's named as Sock Makers 2020 Ltd. Sowndra have an in-depth knowledge of the construction of a product that is the hardest part of the body to design for. Through this experience, we are able to design socks that are exceptional in every category. \n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81fa6a3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"81fa6a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Sock Makers 2020 Limited Situated in Auckland is a powerhouse of design and innovation in the sock field. You can see their work throughout New Zealand on playgrounds at your local school, sports fields, runners and the catwalks.\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a09ddc7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a09ddc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">This unique family owned and operated business focus's its time on design and development constantly developing knitting and design techniques to test the outer limits of the machines capacity with a dedicated design and development team headed up by Sowndra. \n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cf72ae e-flex e-con-boxed e-con e-parent\" data-id=\"5cf72ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f059f08 elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"f059f08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u05f4Making any sock that looks good and feels great the first time you put it on, is easy. We look at the sock after 8 to ten washing\/wear cycles and look at the fit and performance through the cycles to produce a sock that performs for the life of the product. Applying our design techniques over all our ranges to improve the products we have existing, gives S.M.L an ever-evolving product and the ability to think outside the box when challenged with new design\u2019s\u05f4\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1c61f7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f1c61f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">- Sowndra\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36cf01c e-flex e-con-boxed e-con e-parent\" data-id=\"36cf01c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29d19b8 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"29d19b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Advanced Sportswear with Fit 5 System for Peak Performance\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1db5fe0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1db5fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">S.M.L Fenix Plus advanced sportswear line that uses our newly developed Fit 5 System is high-performance merino wool based product range that is designed for specific sports and the demands that are placed on the player during the sports movement. \n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-487e4a2 e-flex e-con-boxed e-con e-parent\" data-id=\"487e4a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c637de2 e-con-full e-flex e-con e-child\" data-id=\"c637de2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cd59ea zoom-image elementor-widget elementor-widget-image\" data-id=\"6cd59ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;_animation_laptop&quot;:&quot;none&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"479\" height=\"969\" src=\"https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/About-Fiber.png\" class=\"attachment-full size-full wp-image-22582\" alt=\"\" srcset=\"https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/About-Fiber.png 479w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/About-Fiber-148x300.png 148w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/About-Fiber-340x688.png 340w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79c227b elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-icon-box\" data-id=\"79c227b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tFibre Stitch Selection\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe fibre and stitch selections are key ingredients to the socks performance and careful consideration has been made when a fibre of stitch is applied to ensure the application provides a benefit in overall performance.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b61f7e7 e-con-full e-flex e-con e-child\" data-id=\"b61f7e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2133511 elementor-widget elementor-widget-image\" data-id=\"2133511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"479\" height=\"969\" src=\"https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/Stay-Up-Technology.webp\" class=\"attachment-full size-full wp-image-22529\" alt=\"\" srcset=\"https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/Stay-Up-Technology.webp 479w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/Stay-Up-Technology-148x300.webp 148w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/Stay-Up-Technology-340x688.webp 340w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-572cdd0 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-icon-box\" data-id=\"572cdd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tStay Up Technology\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDevelop originally for football and extended to our Fenix Plus range advanced sports range.  A spandex web wraps around your foot\/leg measured into each cycle to keep the sock up without restricting blood flow.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df5b67c e-con-full e-flex e-con e-child\" data-id=\"df5b67c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2fd2b4 elementor-widget elementor-widget-image\" data-id=\"d2fd2b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"395\" height=\"800\" src=\"https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/Heel-Hold-System.jpg\" class=\"attachment-full size-full wp-image-22530\" alt=\"\" srcset=\"https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/Heel-Hold-System.jpg 395w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/Heel-Hold-System-148x300.jpg 148w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/Heel-Hold-System-340x689.jpg 340w\" sizes=\"(max-width: 395px) 100vw, 395px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b70339 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-icon-box\" data-id=\"8b70339\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tHeel Hold System\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA well balance rib selection with elastic holds the sock in place from the pivot point of the ankle, holding the sock in place even during rigorous activity. This construction also applies a mild compression in your ankle area.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67bba9b e-flex e-con-boxed e-con e-parent\" data-id=\"67bba9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf5b2c elementor-widget elementor-widget-spacer\" data-id=\"ddf5b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f43892 e-flex e-con-boxed e-con e-parent\" data-id=\"7f43892\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e4e9bd5 e-con-full e-flex e-con e-child\" data-id=\"e4e9bd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e956e4e elementor-widget elementor-widget-image\" data-id=\"e956e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_laptop&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"830\" src=\"https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/Multiloop-Technology.jpg\" class=\"attachment-full size-full wp-image-22531\" alt=\"\" srcset=\"https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/Multiloop-Technology.jpg 725w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/Multiloop-Technology-262x300.jpg 262w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/Multiloop-Technology-340x389.jpg 340w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-171a183 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-icon-box\" data-id=\"171a183\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMultiloop Technology\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tWe use a new technique \u201cwhich is top secret\u201d that allows your for to lightly sink into the padded foot providing extra stability.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b650a73 e-con-full e-flex e-con e-child\" data-id=\"b650a73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56ad42e elementor-widget elementor-widget-image\" data-id=\"56ad42e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"658\" height=\"750\" src=\"https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/Advanced-Seamless-Technology.webp\" class=\"attachment-full size-full wp-image-22532\" alt=\"\" srcset=\"https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/Advanced-Seamless-Technology.webp 658w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/Advanced-Seamless-Technology-263x300.webp 263w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/Advanced-Seamless-Technology-340x388.webp 340w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-773a812 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-icon-box\" data-id=\"773a812\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAdvanced Seamless Technology\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSeamless toe with a high strength seamless line which flex\u2019s with your foot.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-768d48d e-flex e-con-boxed e-con e-parent\" data-id=\"768d48d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8302649 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"8302649\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Elevating Brands with Expert Hosiery Design and Innovation\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c75bf5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5c75bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">S.M.L works along side other brands to help them combine hosiery as part of their overall look. With a dedicated design team we achieve a fast effective turn around in sampling and work with you to get amazing results. S.M.L use of our same design principles when designing any product means a high level of detail has been taken in the sock made for you.\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2f87c7 e-flex e-con-boxed e-con e-parent\" data-id=\"b2f87c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-588f0b5 e-con-full e-flex e-con e-child\" data-id=\"588f0b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-533830f elementor-widget elementor-widget-image\" data-id=\"533830f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-1_8068017.png\" class=\"attachment-full size-full wp-image-22402\" alt=\"\" srcset=\"https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-1_8068017.png 512w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-1_8068017-300x300.png 300w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-1_8068017-150x150.png 150w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-1_8068017-340x340.png 340w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-1_8068017-120x120.png 120w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-1_8068017-48x48.png 48w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-1_8068017-100x100.png 100w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-1_8068017-46x46.png 46w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d475627 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"d475627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tFit\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThere are a million kinds of feet from broad to narrow and we understand that fit is important. So our design team works on ways of providing better fit by introducing fibres and technologies that conform to your foot type. \n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0619e11 e-con-full e-flex e-con e-child\" data-id=\"0619e11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99a83b0 elementor-widget elementor-widget-image\" data-id=\"99a83b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-2_8068073.png\" class=\"attachment-full size-full wp-image-22410\" alt=\"\" srcset=\"https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-2_8068073.png 512w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-2_8068073-300x300.png 300w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-2_8068073-150x150.png 150w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-2_8068073-340x340.png 340w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-2_8068073-120x120.png 120w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-2_8068073-48x48.png 48w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-2_8068073-100x100.png 100w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-2_8068073-46x46.png 46w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b492ff elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"2b492ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tFibre\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tFibre is essential for overall performance and we select the best for purpose yarn available to get the most out of the design. \n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd8ee72 e-con-full e-flex e-con e-child\" data-id=\"bd8ee72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3ea2a elementor-widget elementor-widget-image\" data-id=\"7e3ea2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-3_8068129.png\" class=\"attachment-full size-full wp-image-22411\" alt=\"\" srcset=\"https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-3_8068129.png 512w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-3_8068129-300x300.png 300w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-3_8068129-150x150.png 150w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-3_8068129-340x340.png 340w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-3_8068129-120x120.png 120w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-3_8068129-48x48.png 48w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-3_8068129-100x100.png 100w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-3_8068129-46x46.png 46w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5bc026 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"a5bc026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDesign for purpose\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThis is the simple act of measuring how the product will last over time giving you better value out of a product. \n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09d836c e-flex e-con-boxed e-con e-parent\" data-id=\"09d836c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ce9d25f e-con-full e-flex e-con e-child\" data-id=\"ce9d25f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a4b577 elementor-widget elementor-widget-image\" data-id=\"7a4b577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-4_8068184.png\" class=\"attachment-full size-full wp-image-22412\" alt=\"\" srcset=\"https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-4_8068184.png 512w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-4_8068184-300x300.png 300w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-4_8068184-150x150.png 150w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-4_8068184-340x340.png 340w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-4_8068184-120x120.png 120w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-4_8068184-48x48.png 48w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-4_8068184-100x100.png 100w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-4_8068184-46x46.png 46w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe590f elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"cfe590f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMovement\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe human foot has 26 bones and 127 ligaments creating allot of movement depending on what you are doing and all the movements are different.   That is why we try to take a 'whole sock' approach to give you a sock the tappers to your foot no matter what type of foot or movement you are doing. \n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb6baa9 e-con-full e-flex e-con e-child\" data-id=\"fb6baa9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b871e3 elementor-widget elementor-widget-image\" data-id=\"2b871e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-5_8068238.png\" class=\"attachment-full size-full wp-image-22413\" alt=\"\" srcset=\"https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-5_8068238.png 512w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-5_8068238-300x300.png 300w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-5_8068238-150x150.png 150w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-5_8068238-340x340.png 340w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-5_8068238-120x120.png 120w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-5_8068238-48x48.png 48w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-5_8068238-100x100.png 100w, https:\/\/sockmakers.com\/wp-content\/uploads\/2025\/11\/number-5_8068238-46x46.png 46w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c8c10 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"52c8c10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tFeeling\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA sock is only as good as the feeling you get when you slip it onto your foot, this is by far the most important principle to a great pair of socks.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Sock Makers 40 Years of Excellence in New Zealand&#8217;s Textile Industry Sock Makers Ltd is a family operated business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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